R.A. | Marketing | Eye Security

Instead of re-inventing the wheel, it was more beneficial to look into what can be improved upon. This approach, although economical, stemmed from the initial sight of Eye Security having a simple and easy library of elements to use; it took focus on the geometrical rounded shape. This focus, however, did not come without a price: some key elements like pictograms and other colours were left aside.

Lead Magnet

The Lead Magnet was the starting block of the design process due to its unique set of problems: the abundance of information; lack of space; and logical organisation of the information. Negative space was introduced to “harmonise” the abundance of information; colour and typography became the guiding forces that take the reader effortlessly to the “meat” of the content.

LinkedIn Ads

Here, an opportunity for GIF animated content for LinkedIn is explored with the most basic format, the square. This example shows one possible solution for how the elements can work together with text-based content. The dynamic nature of the animation feels captivating and engaging.